![](https://cdn.myportfolio.com/68897890-9ff5-4cad-b001-0dafa0142ec5/d80a2162-09ba-4a3a-ba2d-c59aa439b9a9_rw_1920.png?h=51e8c6a7a45a73c413d96943534d982b)
This Project won a Silver Student Addy Award for Campaign Development in 2023
This campaign was a fantasy redesign of a nature center I commonly visited as a child. The project included making an entirely new logo and identity for an existing business. After mass amounts of research a booklet was made to propose three options as if given to the client to chose from. From the three ideas I chose logo 1, which most aligned with the target audience and overall "feel" the Chippewa Nature Center provides to the community.
- Illustrator - Photoshop - InDesign -
![](https://cdn.myportfolio.com/68897890-9ff5-4cad-b001-0dafa0142ec5/4680ce65-d70a-4090-98d2-4553a4e6c89c_rw_1920.png?h=0225c00d41e3801bf2f583f7727dd857)
![](https://cdn.myportfolio.com/68897890-9ff5-4cad-b001-0dafa0142ec5/ecb25c39-13fe-48b8-b792-c4025eb51079_rw_3840.png?h=944598778b5973a657a9cb5643a1e662)
Assets of apparel, website, and printed identity.
![](https://cdn.myportfolio.com/68897890-9ff5-4cad-b001-0dafa0142ec5/56b64995-3f8c-4e66-ac34-bffed7b6736c_rw_3840.png?h=ec3af51afb41849afa0aa22414d7de94)
Wayfinding examples for the CNC along with additional signage.
![](https://cdn.myportfolio.com/68897890-9ff5-4cad-b001-0dafa0142ec5/660d436b-7a48-4a9d-b334-79f57ba9e86a_rw_1200.png?h=fcb5a14af77e0761da94bc9222d15567)
![](https://cdn.myportfolio.com/68897890-9ff5-4cad-b001-0dafa0142ec5/a89f3f32-55a5-4de6-8be3-b3b304387198_rw_1200.png?h=01000fbbad52b9598b219f6729b9ba32)
![](https://cdn.myportfolio.com/68897890-9ff5-4cad-b001-0dafa0142ec5/0d691466-37e9-4cb1-ae20-d1032d097ec1_rw_1200.png?h=afb91e2ff982911b41cea9db13ac7924)
Poster campaign aligning with the three main views of the identity/redesign:
culture, adventure, and nature
culture, adventure, and nature
![](https://cdn.myportfolio.com/68897890-9ff5-4cad-b001-0dafa0142ec5/ff678495-db30-4228-985b-82c381c138f1_rw_3840.jpg?h=a45d2a2722f8956971f13accc1ee91fa)
The booklet explaining all research done to come up with three logo/identities along with competition analysis.
![](https://cdn.myportfolio.com/68897890-9ff5-4cad-b001-0dafa0142ec5/0e285935-f8f4-4b50-9e1b-1539674227b8_rw_3840.jpg?h=04dab38ae50d0bcaacee5328d38c1d52)
![](https://cdn.myportfolio.com/68897890-9ff5-4cad-b001-0dafa0142ec5/a2e5ba0e-f87f-4935-bc7a-f6554796c43f_rw_3840.jpg?h=8249025813efe3d16648001ba0bb70e2)
![](https://cdn.myportfolio.com/68897890-9ff5-4cad-b001-0dafa0142ec5/d7c79d3e-f82a-4e02-9296-481f0b77ff6c_rw_3840.jpg?h=f86c38bec1c33d04821c28b8e9c95a1c)
![](https://cdn.myportfolio.com/68897890-9ff5-4cad-b001-0dafa0142ec5/ffa5fe5d-9e69-45e9-9639-2a0c8ecb7110_rw_3840.jpg?h=89d0cb1d3b12d4574e67632c7940c512)
![](https://cdn.myportfolio.com/68897890-9ff5-4cad-b001-0dafa0142ec5/e0105a0f-6571-4b1a-8ad8-d1d9a4da7888_rw_3840.jpg?h=2fefa13761d8a171b842a6d4c33cf80e)
![](https://cdn.myportfolio.com/68897890-9ff5-4cad-b001-0dafa0142ec5/233fe879-4082-47ce-8bcb-a86873ca0b69_rw_3840.jpg?h=65299b8309a8c837272315641a0f90e6)
![](https://cdn.myportfolio.com/68897890-9ff5-4cad-b001-0dafa0142ec5/04e274a4-f035-4f4c-bc4d-047cfae33b87_rw_3840.jpg?h=459d0854f42900c5fd9b34dcc84d89a4)
![](https://cdn.myportfolio.com/68897890-9ff5-4cad-b001-0dafa0142ec5/3fce857e-426b-4354-b05b-f83b0d78b928_rw_3840.jpg?h=2f8f7205e30bbff89771c3332be06ce6)
![](https://cdn.myportfolio.com/68897890-9ff5-4cad-b001-0dafa0142ec5/8bf6258a-47c6-4919-91f5-80ce034c2761_rw_3840.jpg?h=296214af6efd0b4dac5a33b6da137fdd)
![](https://cdn.myportfolio.com/68897890-9ff5-4cad-b001-0dafa0142ec5/6a08abb3-00e1-46fb-adce-883d8cf1aa70_rw_3840.jpg?h=2c53ede7899516682381d0ed41b1e8b6)
![](https://cdn.myportfolio.com/68897890-9ff5-4cad-b001-0dafa0142ec5/311f076d-d483-41bf-8269-c7ab314b3a19_rw_3840.jpg?h=03c583e5cf9d7eb55b2e2f598c250898)
![](https://cdn.myportfolio.com/68897890-9ff5-4cad-b001-0dafa0142ec5/49675021-a560-479a-a5aa-4130fa778490_rw_3840.jpg?h=e75b72614ac63ae64dd657773cfd062b)