![](https://cdn.myportfolio.com/68897890-9ff5-4cad-b001-0dafa0142ec5/6c575a51-b9af-40d4-a7ed-8cde0dec8289_rw_1920.png?h=8501cdd95a0bf637e6049a82185ae097)
TipTop Café is a redesign of the café in the movie Groundhog Day. This project concept was to take a childhood movie, cartoon, or show business and make it new and improved. I took the idea of the groundhog seeing its shadow, and the repetitive nature of the movie to redesign the companies logo and identity in a sleek and modern way.
- Photoshop - Illustrator -
![](https://cdn.myportfolio.com/68897890-9ff5-4cad-b001-0dafa0142ec5/c3dd4ab9-edc5-4de0-8a3c-25a9ebaeef7f_rw_1920.png?h=2a269bfd9bc304250b18724065c8cd19)
![](https://cdn.myportfolio.com/68897890-9ff5-4cad-b001-0dafa0142ec5/b9788015-9109-4310-891f-70965e4ac89a_rw_3840.jpg?h=23bb0f8f45cd6e738e5a6b8946d92a0d)
![](https://cdn.myportfolio.com/68897890-9ff5-4cad-b001-0dafa0142ec5/c75c9096-86cd-45b6-803d-678fa380d35d_rw_3840.jpg?h=e6744502e40b98fc5ab25d70f4378dbf)
Packaging design
![](https://cdn.myportfolio.com/68897890-9ff5-4cad-b001-0dafa0142ec5/489bfc36-2a53-4de2-9c9f-26e7c5080f84_rw_1920.jpg?h=8a9ab5c3055c467e8a2c6887b1579c51)
![](https://cdn.myportfolio.com/68897890-9ff5-4cad-b001-0dafa0142ec5/cd17104d-8743-43d6-9977-a940913ea19d_rw_1920.jpg?h=3f16a377275cc59773f2d8c4ffe16093)
Logo and Identity chosen
![](https://cdn.myportfolio.com/68897890-9ff5-4cad-b001-0dafa0142ec5/a49e4ed1-8fc6-4e73-93fd-af8b4df57408_rw_3840.jpg?h=772e931f7c11ba85bcc5a4afe56d8eef)
Storefront sign design
![](https://cdn.myportfolio.com/68897890-9ff5-4cad-b001-0dafa0142ec5/c7bf9e81-be30-4508-81ab-f6a2964ef4d1_rw_1920.jpg?h=ca2451ee847094a7b086a6aa548dcf76)
![](https://cdn.myportfolio.com/68897890-9ff5-4cad-b001-0dafa0142ec5/d4faa64c-e92b-481c-bbf6-a30c3811e412_rw_1920.jpg?h=f8b610e69fe6dee36349794119bdfa32)
![](https://cdn.myportfolio.com/68897890-9ff5-4cad-b001-0dafa0142ec5/092c0155-9671-41ea-922c-59086fecd23d_rw_1920.jpg?h=2e001ccee8beddcf1741993110b09483)
![](https://cdn.myportfolio.com/68897890-9ff5-4cad-b001-0dafa0142ec5/c429900e-441d-498c-a1da-57acf8e12ee9_rw_1920.jpg?h=045d6cfbd568d6b15c7f5f1a83b5b017)
![](https://cdn.myportfolio.com/68897890-9ff5-4cad-b001-0dafa0142ec5/690bb515-ca3d-4cd7-ba16-fd59ef996c39_rw_1920.jpg?h=3c56a0b5608f5c47d417537691c46982)
![](https://cdn.myportfolio.com/68897890-9ff5-4cad-b001-0dafa0142ec5/a4009990-4f54-4215-ba0d-5b91ac97759e_rw_1920.jpg?h=d189cf39e25f7ee95bd8e63c46829e2c)
![](https://cdn.myportfolio.com/68897890-9ff5-4cad-b001-0dafa0142ec5/b58a83bd-752e-47b3-8d73-db2f803b9870_rw_1920.jpg?h=24052b51e40d94c81883517c3c1da08f)
![](https://cdn.myportfolio.com/68897890-9ff5-4cad-b001-0dafa0142ec5/40c56001-9458-42d5-a3cb-4c3d2eadfbce_rw_1920.jpg?h=22dd56d8adc306236a01b5ded3b94435)
Preliminary research and logo creation