![](https://cdn.myportfolio.com/68897890-9ff5-4cad-b001-0dafa0142ec5/38f699d2-1c46-4b50-9d1a-ab0b8a70b27d_rw_1920.png?h=8e8f3d72cd1295a74a604360e28225ff)
This Project won a Silver Student Addy Award for Campaign Development in 2023
This campaign was a fantasy redesign of a nature center I commonly visited as a child. The project included making an entirely new logo and identity for an existing business. After mass amounts of research a booklet was made to propose three options as if given to the client to chose from. From the three ideas I chose logo 1, which most aligned with the target audience and overall "feel" the Chippewa Nature Center provides to the community.
- Illustrator - Photoshop - InDesign -
![](https://cdn.myportfolio.com/68897890-9ff5-4cad-b001-0dafa0142ec5/0d0df258-6c8f-40d4-869d-a44286711b4c_rw_1920.png?h=3644cd59d81c321d5b94d112df60828c)
![](https://cdn.myportfolio.com/68897890-9ff5-4cad-b001-0dafa0142ec5/b5e9bbe6-dd22-47fa-bb91-6b7ddd7d8a7c_rw_3840.png?h=70f02437f7a12f82fa7413417f3327b8)
Assets of apparel, website, and printed identity.
![](https://cdn.myportfolio.com/68897890-9ff5-4cad-b001-0dafa0142ec5/ee91664d-1478-4858-8c84-14e07cbb37c2_rw_3840.png?h=d6ee2aefbd17794b2649d64dc1fc8f9f)
Wayfinding examples for the CNC along with additional signage.
![](https://cdn.myportfolio.com/68897890-9ff5-4cad-b001-0dafa0142ec5/f1b561cd-fe09-4ee1-992c-15622a009ee6_rw_1200.png?h=ba690c359b1bdefa0dd61576fe31eb2b)
![](https://cdn.myportfolio.com/68897890-9ff5-4cad-b001-0dafa0142ec5/1c8d0bac-4730-445b-86c8-36f66862961a_rw_1200.png?h=e20c5b1dd8304e5e57e6bfd9e7e57d03)
![](https://cdn.myportfolio.com/68897890-9ff5-4cad-b001-0dafa0142ec5/43eff09b-78aa-4aac-a844-4799feb44798_rw_1200.png?h=8501b876d5daedcd9941581f4bb66da3)
Poster campaign aligning with the three main views of the identity/redesign:
culture, adventure, and nature
culture, adventure, and nature
![](https://cdn.myportfolio.com/68897890-9ff5-4cad-b001-0dafa0142ec5/e6f75972-a230-4049-99cc-3615877b78ef_rw_3840.jpg?h=6b38879becde3dd011d1c650e2d8f59a)
The booklet explaining all research done to come up with three logo/identities along with competition analysis.
![](https://cdn.myportfolio.com/68897890-9ff5-4cad-b001-0dafa0142ec5/79d930fe-66e4-4a12-844d-0cd8fb11023a_rw_3840.jpg?h=732fbd5fe4237fd9cd2996a5327bf5f0)
![](https://cdn.myportfolio.com/68897890-9ff5-4cad-b001-0dafa0142ec5/491412fa-2e4f-47a0-8ca5-35ba82a73104_rw_3840.jpg?h=822ce8d674c10f8bc363e8a64f0363d7)
![](https://cdn.myportfolio.com/68897890-9ff5-4cad-b001-0dafa0142ec5/8684736d-2c33-4dcd-8b68-7ac40fb8ffac_rw_3840.jpg?h=ec2ac993645fff98ea741f6f18129205)
![](https://cdn.myportfolio.com/68897890-9ff5-4cad-b001-0dafa0142ec5/95e1f592-45cd-4a39-9dc4-43db3b4fabd6_rw_3840.jpg?h=1d78567b13efd2b6d076d31e887d9edb)
![](https://cdn.myportfolio.com/68897890-9ff5-4cad-b001-0dafa0142ec5/021b2941-b888-4fab-9046-3a8ab0fd5de7_rw_3840.jpg?h=dfc43ede93f90704921e26125a2a534f)
![](https://cdn.myportfolio.com/68897890-9ff5-4cad-b001-0dafa0142ec5/61b2e9c8-06ae-4655-8682-53203c8e1f7c_rw_3840.jpg?h=9e238290de8f3f955c537e943c9d6406)
![](https://cdn.myportfolio.com/68897890-9ff5-4cad-b001-0dafa0142ec5/31536b7a-98b3-4380-8d4e-26b5ae9ca458_rw_3840.jpg?h=9481514389fad7c6c57978ee3ac16c3d)
![](https://cdn.myportfolio.com/68897890-9ff5-4cad-b001-0dafa0142ec5/774f465c-3b97-428c-af20-f5c4ca1bf64a_rw_3840.jpg?h=cdf157f18d78b443679675b0953b8f87)
![](https://cdn.myportfolio.com/68897890-9ff5-4cad-b001-0dafa0142ec5/f33d628c-a7f7-4a82-b635-9a0d08d139ef_rw_3840.jpg?h=b9fac024ec0b934e92449500b3b6f36f)
![](https://cdn.myportfolio.com/68897890-9ff5-4cad-b001-0dafa0142ec5/6e2bc98d-b760-452a-b129-37e5df61e3cc_rw_3840.jpg?h=1e16662f2f4507b19036fc54801c82da)
![](https://cdn.myportfolio.com/68897890-9ff5-4cad-b001-0dafa0142ec5/fb4832b7-0c39-4d73-863e-fec6a9ff197d_rw_3840.jpg?h=caf296c61e9c2d8329adc37edb411f0d)
![](https://cdn.myportfolio.com/68897890-9ff5-4cad-b001-0dafa0142ec5/c2c0439e-c0a7-41cd-9329-30caa35f98fa_rw_3840.jpg?h=b3d62e3bd2686a3c3669e587dd5026ba)