For the speck client, Caribou Coffee, my advertising assignment was to create a print and TV spot campaign. The concept I went with was a mystical calming voice and taking care of ones self. Coffee is meant to be enjoyed in good company, and what better company than the beautiful and relaxing world around us, tucked into cozy nooks to be found, mug in hand.
- Photoshop - InDesign -
Print ad mockup
TV spot script, and still-frame concept
Preliminary exploration of the TV spot before going more calm and serene
Preliminary print ad idea before going the more mystical route
