This project won a Gold and Judge's Choice Student Addy Award for Social Media Campaign in 2023
This social media campaign is for the speck client, Airbnb. The campaign centers around getting Instagram followers to visit the website; book a trip, enter a contest to print the cut-out spooned paper and show off their stay on the platform with the hashtag #homeisanywhere. Airbnb fosters exploration and vacationing in style, where anywhere can be your home.
- Photoshop - Illustrator -
Copy example of the first post:
“I felt like the coolest ewok! I was one with nature, and never wanted to leave!” - @johnnydo33 A one-of-a-kind escape high in the treetops. This is a thoughtful one bedroom with chic, contemporary decor throughout (Edison lighting, natural wood finishes, crisp greenery, black and white accents, etc.) There are multiple decks and outdoor areas where you can relax and dine al fresco in peace. 40 sprawling acres of forest land in Crane Hill, romantic string lights, swinging outdoor daybed, you’ll find tons of magical touches throughout your stay. Find a home anywhere with us. Show us your Airbnb stay with the cutout print on our website airbnb.com
#homeanywhere #homeiseverywhere #adventureawaits #airbnb #venture #vacation #justcuz #sweethomealabama #lakelife #treetopdweller
